Valentine’s Day: ‘Hallmark Holiday’ or Economic Boon?


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Christmas dwarfs all other holidays in terms of economic impact. Image Credit: michael ely

Valentine’s Day Compared to Other Holidays

As mentioned above, Christmas is the Holy Grail of major holidays, with $469 billion spent in 2011 alone, and 2012’s figure estimated to have been 2% higher. However, significant amounts are spent on other major holidays as well.

Halloween, for example, sees $5 billion in candy and costumes purchased each and every year. Easter enjoys about $14 billion in expenditures, just a shade below that which is spent on Valentine’s Day. And although both are individually below Valentine’s Day, the combined tallies of Mother’s and Father’s Days reach $27 billion dollars every year.

Holiday Spending

Combined with Valentine’s Day, the above-mentioned holidays represented 3.5% of U.S. GDP in 2012. As referenced above, the Christopher Marlow quote applies with respect to major holidays and their economic and social relevance: Money can’t buy love, but it improves your bargaining positionMost of us would certainly attest to the validity of that quote on February 14th.


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