Privacy Concerns Over Facebook’s New Location Tracking App

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Yet another privacy concern for Facebook users. Image by marcopako 

Yet another privacy concern for Facebook users. Image by marcopako

If you want everyone on your Friends list to know exactly where you are at all times, don’t worry – there’s an App for that!

Facebook has recently been surrounded by news about various developments that affect privacy. Their latest development definitely does not help, as they are taking steps to develop location-tracking software that works even when your phone is turned off. The idea is to track your location in order to help serve ads better, but there is just something creepy about a company knowing your every move throughout the day.

Target Ads Perfect for Your Location

The majority of Facebook’s profits are from advertisements, so it is no surprise that ads are everywhere. Mobile ads are becoming important as more people use the social media site from their tablet or smartphone device. It has only been in the last year that Facebook has focused on mobile ads, which contribute to 23% of their profits, according to statements from the company.

This isn’t something completely new. Facebook already integrates location-based technology. When users connect to the social media site with their mobile device, their location is recorded and they see ads specific to their location, offering a ‘better experience.’ Users are also able to record their location through their status or when uploading photos and videos.

Friends Can Track Your Location

The new app, which sources from Facebook report will be released in March, will make it possible for friends to track your location and vice versa. Currently, friends have the option of “checking in” to locations, but the app will make it possible to show the location automatically. The benefit is that friends will be able to see you are close by to meet you or invite you to events, but the downside is that others will see exactly where you are, which could be a problem for some.

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